How Social Media Has Created The New Beauty Standard

Attractiveness is like currency: there is this worldwide, universal “understanding” that the more good-looking you are, the more successful you are. Sometimes people have it and lots of it, but it’s all part of a bigger man’s game – you know, society’s so-called rules of attractiveness? Yet, as we all know, beauty standards are relative…

Yada Yada Yada… Seinfeld’s Stamp on Pop Culture

“Popularity within culture is almost ephemeral: lasting for a minute amount of time, and more often than none forgotten by society – only to be recalled when someone more attentive than us digs it back up again. Yet, what seems to eternally remain is Seinfeld. Seinfeld doesn’t need much of an introduction – what began…

Romanticisation of Suburbia: The Ultimate Youth FOMO

“The idea of being bored and reckless in a white-picket-fenced small town setting is something that has fascinated teen-directed media for a while. Yet, it’s more than an idea – it’s an aesthetic, or a sequence of visuals that has turned feelings of teenage angst into an unattainable “perfect” version of youth. Think: blue-toned bedroom-situated…